When Words Collide 2024

Marketing is one of the most important elements of a self-publishing author's journey. Whether you’re planning to make this a career or fulfilling a passion project, you’ll want to ensure you establish the right marketing strategy for your book. This workshop will provide an overview of the foundational marketing practices needed to build an audience for your book prior to publication and in the long term. We’ll also explore the differences between hiring a company to handle your book promotion versus executing those pieces yourself with or without coaching. Within the vast expanse of publishing, it’s easy for authors to feel overwhelmed. The goal of this workshop is to provide a clear understanding of your options, the marketing services available to you, and develop an informed opinion on how to best move forward in your publishing journey.